BRANDING & CORPORATE IDENTITY
A logo and a few clever graphics are not branding. It’s about every single way your practice reaches out to your patients and how they experience it. It’s about your practice really living up to the claims you make for it on your web site. Think of branding like a stick of rock…it needs to say the same thing all the way through.
A brand establishes a credible identity only if it accurately reflects the totality of the way it delivers its product to the market. And everyone in the dental team is consistently singing from the same song sheet.