Unless you have a clear idea of the direction in which you’re heading, every road will take you there.  That’s why it’s important to put in place a marketing strategy that defines what you want to achieve, the market you’re targeting and the message you want to deliver.

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These days’ social media and web sites make it relatively easy to reach people.  But communicating with your audience and encouraging it to take action requires more than simply throwing money at the problem. It requires the discipline of strategy combined with the kind of creativity that will help you stand out from the crowd.