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DON'T MISTAKE SALESPEOPLE FOR DESIGNERS

Principal of Pure Smiles In Fulham, Ayzaaz Akram has some strong views on practice and surgery design. If I’m honest I always read those...

THE IMPORTANCE OF BRANDING

A few years ago I was one of the judges of one the Dental Awards. The criteria for entry were high. Deliberately so. And a number of high...

START THINKING OF PATIENTS AS CONSUMERS

Are you earning enough? I want to make it clear from the start that I love working with and for the dental profession. But, as with all...

USING AVAILABLE SPACE TO BEST EFFECT

The mystery of space. I’m not a great follower of football but when I do watch it I’m fascinated by the way the very best players can...

THE IMPORTANCE OF TIDINESS AND LACK OF CLUTTER

I know I put it down somewhere. There are degrees of untidiness. And some of us are more inclined to it than others. But I’m not here to...

SETTING YOUR OBJECTIVES AND CRITERIA

There isn’t a single right way. If you plan to extend, renovate or refurbish your practice or move into new premises, may I suggest you...

GUIDELINES FOR INVESTING IN YOUR PRACTICE

I sometimes think that the best advice to give anyone is to ignore most of the advice they’re given. Or at least take it with a pinch of...

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