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It is taught in marketing that there are two types of purchases. Emotional and rational.

At Paradigm, we recognise that regular, maintenance driven appointments are covered by the general household income budgets, as these are a ‘needs-must’ purchase, and therefore would be considered as rational.

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Cosmetic enhancements, however, are led by an emotional purchase, encouraged by desire and are a much more of an ‘informed purchase’ and therefore these would be considered an emotional purchase.

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When you understand the logic behind the purchase, it becomes clear that patients require far more trust in a cosmetic dentist than they would in any other.

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Every moment from when a potential patient comes across your company, to the point where they’re walking through your building, the patient journey has to be seamless. Patients need to feel a sense of trust and one aspect that cements this trust is brand consistency within their surroundings.

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Take Mercedes for example. For the majority, Mercedes purchases would be considered emotional and their corporate guidelines with show room specifics is an inch deep. They understand that customers need to feel a sense of quality and confidence, from every aspect of the showroom. This same rule applies to cosmetic dentistry.

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You could be the best cosmetic dentist in the country, but your clinical skills will only be relevant, once you have the patient in the chair.

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With our 30 years of experience and understanding of patient needs, let us help you get them there.